Angelina Jolie, the acclaimed actor, humanitarian, and entrepreneur, has been announced as the new face of Tom Ford's 'Runway Lip Colour' campaign. Captured by the renowned photography duo Mert Alas and Marcus Pigott, Jolie exudes elegance and power in the brand's signature shade '16 Scarlet Rouge' and a smoky black eyeliner look. The campaign video, also directed by Mert + Marcus, pays homage to the cinematic beauty and the transformative power of makeup, as Jolie immerses herself in the role of a movie star preparing for a scene.

Unveiling the Captivating Cinematic Beauty Campaign

Jolie's Cinematic Transformation

The campaign video, set to the dreamy 1965 hit "Strange Effect" by The Kinks' Ray Davis and performed by Dave Berry, transports viewers into the world of filmmaking. Jolie is seen studying her script, rehearsing lines, and getting into character, all while the flickering sound of a rolling 16mm film camera plays in the background. This cinematic touch pays homage to Tom Ford's own directorial work, including the critically acclaimed films "A Single Man" and "Nocturnal Animals."

Capturing the Power of Makeup

The campaign film offers a captivating glimpse into the transformative power of makeup. Jolie's performance is a masterclass in subtlety, as she seamlessly transitions between playful, up-close shots of her smiling and laughing, and moments where she is deeply immersed in her work. The red-manicured finger placed into her mouth in concentration, and the sharp cream blazer slung over a black bralette, create a striking visual contrast that underscores the duality of her character.

Celebrating the Signature Lip Shade

The campaign film is described by Tom Ford Beauty as "a portrait of a woman who makes everything in her gaze her own, drawing confidence from the power of her signature [lipstick] shade." The 'Runway Lip Colour' collection, which includes 18 creamy and hydrating shades (ten existing and eight new), marks a refresh of the brand's signature 'Private Blend' lipsticks, which debuted in 2010.

Elevating the Lip as a Fashion Accessory

According to Guillaume Jesel, the brand's president and chief executive officer, the connection to film and the cinematic aspect of the visual imagery have been integral to the brand's DNA. "Lip is the ultimate fashion accessory, it's a carrier of the brand DNA, and it is at the core of the brand identity," Jesel stated in an interview with WWD.

Jolie's Enduring Allure and Influence

Angelina Jolie's selection as the face of Tom Ford's 'Runway Lip Colour' campaign is a testament to her enduring allure and influence in the world of fashion and beauty. As an acclaimed actor, humanitarian, and entrepreneur, Jolie's multifaceted persona resonates with audiences worldwide, making her the perfect embodiment of the brand's cinematic and empowering vision.